Editorial Board Member

Biography

With over 14 years of IT experience, I specialize in designing and implementing enterprise-level applications, focusing on Customer Relationship Management (CRM) systems. Currently, as Associate Director at RBC, I oversee CRM strategy and implementation, leading a global support team and optimizing Salesforce Financial Services Cloud for performance and data governance. My expertise spans Salesforce, cloud technologies, and AI, enabling data-driven decision-making and operational efficiencies. Previously, at Santander Bank, I led CRM transformation through the nCino Cloud Banking platform, enhancing system efficiency and customer experience. At Accenture, I provided high-level consulting for global financial institutions, driving Salesforce migrations and improving customer insights. Certified in Salesforce with 10X certifications, I bring deep technical knowledge in Salesforce Lightning, Financial Services Cloud, and AI-driven CRM solutions. I’ve published research in AI, cloud computing, and big data analytics, contributing to the academic community, and I serve on the editorial board of five journals. Throughout my career, I’ve successfully led complex projects, aligning technology with business goals and driving transformation in highly regulated industries.